As meaty as iTunes may be, there is still a big world out beyond those fair pastures – as today’s post will reveal!
Because today we are reviewing the revolutionary fact that the internet market has been discovered by farmers!
And they have responded by getting in on the direct marketing bandwagon. As the two sites previewed here show so clearly, they are offering premium products direct from-them-to-us (though – needless to say – at premium prices!)
To be fair, whilst this is a novel – if pricey – approach, these two sites do a great job of making mouths water. Their images are vivid and inviting. And they are targeting the right people. The executive gift market, and the executive home are likely customers for their products.
Take La Cense Beef, for example, they are offering several benefits that just cannot be got from the local supermarket or even most specialist butchers. And with the advent of the smart phone, farmers have got smart enough to take advantage of the opportunity to directly regail us. And in this case they do seem to have a good story to tell us:
La Cense Beef is committed to a more natural and compassionate approach to ranching. We are not part of a consortium of ranchers, nor are we middlemen. We do the ranching, the selling and the packing. Our 100% grass-fed beef goes directly from our ranch to you. That’s how we can ensure its quality and guarantee your satisfaction.
We pride ourselves on using sustainable methods that have been around since our ranch began in 1869
And the fruitbasket has just as good a tale to tell. But before we get to that, just look at this great pic! And the descriptors they use include words like: fresh, handpicked, local, crisp, certified organic….
So what is their story? Well, it is a goodun:
The Fruit Company has had incredible growth since those first days in Mr. and Mrs. Webster’s basement. Today The Fruit Company does much of its business through online orders, compared to their grandfather’s first mail-order catalog. While receiving outstanding attention from Oprah Winfrey’s “O” Magazine and the top consumer reporting magazine, The Fruit Company is also one of the top 15 growing companies in Oregon and part of Internet Retailer’s Top 50 “Best of the Web.”
Which revealed that – much to our surprise – buying direct from the farmer is actually proving to be extremely popular.