In 2007, iPhone set a new standard – but is Phillips about to raise the ante?

9 Jan

Apple products are a generally beautiful. They are functional, technologically progressive, and… well, beautiful to behold. And to date other companies have not been tempted to put good advertising $ into the way their products look – at least, as far as they can.

But the success of iPhones may have finally demonstrated how much money there is to be made from ‘good design’ ! And Phillips has just thrown down the gauntlet. Just look at these little beauties:

jewel encrusted earbuds
They’re jewel encrusted earbuds, by the way!

Of course, Phillips are offering much more in their 2008 challenge than these delightful trinkets – BUT, the rest is very much in the “me too” basket. That is, most of the stuff they strutted at the 2008 Consumer Electronics Show currently buzzing in Los vegas, look very much like copies of Apple designs rather than exciting new designs of their own (You can check out some of these at blogs.pcworld.com). So, NO, Phillips does not look set to raise the ante…

A pity, really!