Apple has just uploaded half a dozen of its recent iPhone4 ads to its YouTube channel. And they are real heart tug-ers! Check out this one, for example (and tell us you didn’t get a lump in your throat):
Here is another one (though this one is pushing the limits of cutesy) :
But when you see ads like the next one, ya gotta figure that Apple have a verrry different audience in mind:
Which one grabs your interest and makes you want to go out and buy it?
There is a good reason why Apple dominates the market. They are great at EVERYTHING!
Don’t get me wrong – I love the Zune ad – its artsy and funny – its just not built to funnel potential buyers to the Zune store!!Unlike the Apple marketing machine which is (as we have said before) sheer genius.